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Master-classes

Improving collaboration with business. How to help the team to focus on the really important things?

Simon Petkov

Luxoft

In Russian only, October 24
Attendance is free for the conference participants

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How not to do the functionality not needed to users? How to help the team to focus on business value, instead of going deep into technical issues? During this master-class we will learn techniques, that will allow the whole team to “feel” the real needs of the customers, how to to talk the same language with them, and, as a result, increase productivity, by doing only the needed functionality, without reworking.

“Why are we doing this or that functionality? Why precisely this way? Why using this priority? Why can’t we…? ” there are so many of this questions and it takes eternity to answer them.
Without having answers to this questions, the team gradually focuses on the process and frameworks instead of doing regular deliveries of needed functionality to the business-users.
At a certain point developers start doing the unnecessary things. Or implementing the functionality the way, that it doesn’t solve the problems of the users. As a result – reworking several times, delaying the project, the excitement of the customer and the managers…

At this moment many people remember about the flexible methodologies, about the decreasing of the delivery cicle, regular feedback and etc.

However, often it doesn’t help. Demonstration of the functionality is considered as the time loss – the team and the business talk different languages. In order to make them really productive, it is needed that already on the iteration stage agree on how the planed tasks are going to help in business targets.
Within this master-class we are not only going to answer the questions “who our users are”, but as well learn how to use the instruments, that will allow the team to “feel” the problems of the business, try roles of the business on themselves.

This will help the developers to concentrate on the really important issues and to be more interested in solving the problems of the end users.

Techniques, that we are going to use:

  • empathy map
  • pragmatic personas
  • story board.
 

Simon Petkov

Simon Petkov

Agile Coach, Luxoft

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Testimonials

  • It was nice being back in Moscow and at CEE-SECR. It is a very well organized conference you have, quite different in scope from the normal “western” conferences I attend — and I mean that positively. There is a more practitioner approach, but still some academic touch. And you seem to have a very enthusiastic — and growing — audience attending. So you must be on the right track.

    Lars Bendix
    Associate professor
    Lund University, Sweden

  • SECR is an impressive conference: it covers a broad range of computer science topics, has engaged and excited speakers and attendees, is well organized, and generally a lot of fun to attend. It’s a great place to learn about new topics and meet experts in the field.

    Chris Lattner
    Founder and chief architect
    LLVM

  • Thank you for letting me participate in such a great experience. I really enjoyed all presentations I have attended. Great speakers and vast diversity of talks let me learn so much in such a short time.

    Kamil Grabowski
    Software Developer
    Menlo Innovations

  • What most struck me in this conference was excellent quality of some talks. They were not simply technical showcases of features, techniques and products—which would be very useful indeed—but fully inspirational talks and faithful reports from the trenches of everyday work. These days it’s so easy to find tons of posts, tutorials and articles to explain the hows; it’s much harder to get inspired instead. This is today the primary goal of a technical software conference.

    Dino Esposito
    Technical evangelist
    JetBrains

  • CEE-SECR is different from other conferences: successful smiling friendly people give the impression that I was on another planet; The conference is well organized and comfortable for participants, there was a speakers’ room, WiFi, space for participants discussions with a board and a screen. A pleasant fact for me was that at the last moment, when I was about to leave on a plane one of the participants told me he was going to SECR for only 2 reports, one of which is mine.

    Boris Shteinberg
    Professor
    Southern Federal University (Russian Federation)

  • As a speaker I really liked the conference organization — everything was quick and exactly as was agreed. As a participant I really enjoyed the conference program. Sometimes due to two or even three interesting reports in parallel tracks, it was almost impossible to make a choice, but I think it is a good thing for a conference.

    Maxim Dorofeev
    Managing partner
    Multiskill.ru